Enlightening (Blonde Toner) Shampoo Bar
Refresh blonde, grey and silver hair with the Upfront Cosmetics Enlightening Shampoo Bar. This solid purple shampoo uses violet pigment and blue tansy oil to help neutralize unwanted yellow and brassy-looking tones while gently cleansing the hair and scalp.
The concentrated, sulfate-free formula creates a rich lather and is pH-balanced for a mild cleansing experience. Mango butter, hydrolyzed oats and a rapeseed-oil-derived conditioning agent help leave colour-treated hair feeling clean, soft and manageable.
Aroma: Bright citrus notes with fresh lemongrass undertones.
Purple Shampoo Bar for Blonde, Grey and Silver Hair
The Enlightening Shampoo Bar is formulated for light-coloured hair that can develop unwanted yellow or brassy-looking tones. Violet pigment visually counteracts yellow tones, helping blonde, silver, grey and highlighted hair maintain a brighter, cooler-looking appearance.
Unlike a basic solid shampoo, this bar combines toning ingredients with gentle cleansers and conditioning ingredients. Use it according to your hair’s toning needs, then follow with the matching Enlightening Conditioner Bar for softness and additional tonal support.
Violet Pigment
Cool violet pigment helps visually neutralize yellow and brassy-looking tones in blonde, grey, silver and lightened hair.
Blue Tansy Oil
Blue tansy complements the cool-toned formula and contributes to the bar’s distinctive botanical character.
Mango Butter
Mango seed butter helps condition the hair during cleansing, supporting a softer and more manageable finish.
Hydrolyzed Oats
Hydrolyzed oats help condition and smooth the hair while supporting a stronger, healthier-looking appearance.
Why You’ll Love It
- Designed for blonde, grey, silver and highlighted hair
- Helps neutralize unwanted yellow and brassy-looking tones
- Creates a rich, satisfying lather
- pH-balanced and suitable for colour-treated hair
- Made with violet pigment and blue tansy oil
- Contains mango butter and hydrolyzed oats
- Concentrated, water-free shampoo format
- One 65 g bar replaces up to three bottles of liquid shampoo
- Vegan and free from animal-derived ingredients
- Free from parabens, sulfates and synthetic fragrance
- Handmade in Canada
How to Use
- Wet the hair and shampoo bar thoroughly.
- Glide the bar gently over wet hair or rub it between wet hands to create a lather.
- Massage the lather through the scalp and hair.
- Rinse thoroughly.
- Follow with the Upfront Enlightening Conditioner Bar.
Adjust the frequency according to how much tonal correction your hair needs. Alternate with a non-toning shampoo if the hair begins to look overly cool or violet.
How to Store Your Shampoo Bar
Allow the bar to dry completely between uses. Store it away from standing water on a draining soap dish or bar holder. Proper drying helps prevent the bar from softening and extends its useful life.
Product Details
- Brand: Upfront Cosmetics
- Product: Solid purple toning shampoo
- Recommended for: Blonde, grey, silver and highlighted hair
- Aroma: Citrus with lemongrass undertones
- Net weight: 65 g / 2.2 oz
- Format: Concentrated solid shampoo
- Previously called: Blonde Tone Shampoo Bar
- Made in: Nackawic, New Brunswick, Canada
Ingredients
Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Lauryl Sulfoacetate, Behentrimonium Methosulfate, Mangifera Indica (Mango) Seed Butter, Sodium Lactate, Hydrolyzed Oats, Orange Essential Oil, Blue Tansy Essential Oil, Violet No. 2, Geogard.
The cleansing agents are coconut-derived, and Behentrimonium Methosulfate is a rapeseed-oil-derived conditioning agent. Ingredient lists can change; refer to the product packaging for the most current information.
Frequently Asked Questions
What does a purple shampoo bar do?
Violet pigment helps visually balance unwanted yellow and brassy-looking tones in blonde, grey, silver and lightened hair.
Is this shampoo bar suitable for grey hair?
Yes. It is specifically recommended for blonde, silver and grey hair that needs help maintaining a cooler, brighter-looking tone.
Can it be used on colour-treated hair?
Upfront Cosmetics describes the pH-balanced, sulfate-free formula as suitable for colour-treated hair.
How often should I use it?
Frequency depends on your hair colour, porosity and desired tone. Use it when yellow or brassy-looking tones become noticeable and alternate with a regular shampoo when less toning is needed.
Should I leave the shampoo on my hair?
Upfront’s current directions say to massage the shampoo through wet hair and rinse well. They do not specify an extended processing time, so the previous instruction to leave it on should be removed.
How long does one shampoo bar last?
Upfront states that one 65 g bar can replace up to three bottles of liquid shampoo. Longevity varies with hair length, washing frequency, application and storage.
Where can I buy an Upfront purple shampoo bar in Canada?
Local Boom carries Upfront Cosmetics hair-care bars online for shipping across Canada and at our Vancouver gift shop, subject to availability.