The Nellie’s brand was inspired by – you guessed it – Nellie! That’s right – she was a real person with real values, who believed in honesty and simplicity and was going ‘green’ LONG before the color was cool. It was these beliefs that inspired our company’s founder, James Roberts (and Nellie’s actual son) to build an entire company honoring his late mother. Nellies is an entire line of cleaning products free of toxins and phosphates. All items are eco-friendly, hypoallergenic, and highly effective, helping to keep our planet as spotless as our clothes!