We care. About everything. We care about the food we eat. We care about the food you eat. We care about where it comes from. How it impacts your health. How it is grown. How the grower is compensated. We care about how many layers of transportation and distribution occur to get food into your hands. And we care about the impact those layers have on the quality:cost ratio. We care about the environmental impact of our packaging (we hate it - so we aim to reduce it). We care about our staff. We care about efficiency. We care about thoughtfulness in our actions. We care about other growers, suppliers and producers who care like we care. So, yeah - we care about a lot. But perhaps not everything. We don’t care about maintaining the status quo. We don’t care about fitting into the mold. We don’t care about maximizing earnings at the cost of the well-being of our customers or the planet.